Search engine optimisation is the process of increasing traffic to your website. There are two ways to appear in top of the search results list; the organic or natural way which is un-paid and the other is paid which is done with the involvement of a search engine business office. The theory is that the higher a site appears in the search results list, the more visitors it will receive through that search engine. SEO considers how search engines work and what people search for. Optimising a website primarily involves editing its content and associated coding to both increase its relevance to specific keywords and to remove barriers to indexing activity of search engines.

Hamedson design studio offers SEO as a stand-alone service or as a part of a broader web development and marketing campaign. SEO may require changes to the source code of a site, tactics may be incorporated into design and development to improve ranking. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a program extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all the links page contains, which are then placed into a scheduler for crawling at a later date. For top ranking, different strategies need to be tested and implemented for 3 months to see an outcome. Contact HDS for a price quote specific to your website.

The sponsored links you see in Google are created by Adwords advertisers. HDS assist customers in creating ads and choose keywords or phrases related to their business. When people search on Google using one of your keywords, ad may appear next to the search results. People can simply click on ad to make a purchase or learn about your business. We provide keyword traffic and cost estimates so that you can make decisions about choosing keywords and maximising your budget. You can set ads to appear only when people searching in a particular city or region for your services which is called targeted ads. Contact HDS for a price quote.

HDS works for its clients for the paid ranking. The cost of this service will vary greatly depending on your keywords, quality score and the level of competition also matters. There's no minimum spending requirement, the amount that you pay for AdWords is up to you. You can set a daily budget for your business or set a maximum limit. You will be only charged if someone clicks your ad, not when your ad is displayed.